Online Farmer's Market User Experience Design
Team Size: 4
The goal of this team project was to design the user experience of an online farmer's market that is interactive, informative and social to help promote local produce and healthy living.
THE CHALLENGE
To learn the process involved in the design of user experience with primary focus on user research and user testing.
THE RESULT
I performed the initial market research and came up with a questionnaire. Collected data and pain points by interviewing farmers and customers and analyzed them. Actively participated in creating persona's, use-model diagram and wireframes. Created low-fi prototypes and performed rigorous user testing with it.
TOOLS / METHODOLOGIES
Illustrator, Photoshop, Balsamiq, Lucidchart, Wireframing, Persona creation, Questionnaires, Market research, Prototyping, Use-model, User-testing, Competitor study.
THE DESIGN PROCESS
1. QUESTIONNAIRE AND INTERVIEWS
As a group, we visited a local farmer's market and interviewed about 15 farmers and customers. Here are the sample of the questions and the interviews conducted.
2. PERSONA CREATION
We created 8 personas' to create empathy and guide the overall design process. Find below, a couple of persona's that I created.
3. BRAINSTORMING AND INITIAL SKETCHES
4. USE MODEL DIAGRAM
5. FINAL LOW-FI PROTOTYPE
We performed rigorous user testing to iteratively refine both the use modal diagram and the low-fi prototype.
